by Noah Larsen | Mar 14, 2023 | Consumer & Brand, Patient Experience
Power of Transparency: Sharing the Patient Voice Wednesday, April 5 at 1 p.m. CT Online presence plays a larger role than ever in healthcare consumer decision-making. Discover a simple addition to your patient experience to meet patients online before they choose to...
by Noah Larsen | Nov 3, 2022 | Consumer & Brand
We are well into football season this year, and I started to think about the similarities between successful, popular NFL teams and hospitals with strong brands. Before I go into that, I want to clarify that when referring to a brand, I am not just referring to their...
by Noah Larsen | Oct 11, 2022 | Consumer & Brand
Written by Keith Schneider, Director, Consumer & Brand A healthcare marketing team is tasked with trying to shape the image of the organization within the community. Branding is not just for designer clothes, soft drinks, or other consumer goods; it is extremely...
by Noah Larsen | Jun 14, 2022 | Consumer & Brand
Healthcare institutions are extremely important in rural and suburban communities. They’re often the primary (sometimes only) option for residents to receive care, and they serve as a major employer for the community. However, many rural and suburban hospitals,...
by Noah Larsen | Jan 10, 2022 | Consumer & Brand
More than ever, patients are consumers and consumers are patients. The consumerism of healthcare continues to shape the ever-changing healthcare market. However, this shift in healthcare attitudes and perceptions does not mean organizations need to abandon their brand...
by Isaiah Dominguez | Feb 18, 2020 | Consumer & Brand
If you read part one in this series, you know how important it is for a healthcare review to be fair and credible. After all, these are the online reviews people read when they are at their most vulnerable. Luckily for the majority of...
