Consumer & Brand
Grow your market share with a clear understanding of how your consumers make healthcare decisions.
Consumer & Brand Study
A brand is not just the logo and tagline associated with your organization—it’s what people think when they hear your name. If a brand promises your organization’s quality, good branding requires keeping that promise. PRC Consumer & Brand Studies identify where your brand sits compared to competition, why consumers choose one hospital over the other, and what drives healthcare consumption habits, helping you stay on top of market trends.
Brand Power Index™
Does your brand awareness translate into market share? PRC’s Brand Power Index™ (BPI) calculates brand attributes and assigns a single number to your institution and your competitors to reveal exactly where you sit. READ MORE
Star Ratings
In this day and age, consumers regularly start online, with prospective patients searching the web for a 5-star healthcare experience. PRC helps the consumer search with Star Ratings, powered by Ratings.MD, displaying patient data as easy-to-understand scores and showcasing positive comments for both your providers and locations. By sharing verified consumer ratings and reviews, you can ensure consumers see the most relevant information about the care your organization delivers. READ MORE
Voices® for Consumer & Brand
By harnessing the patients’ voice, we capture personal stories contained in qualitative feedback for defining, revising, and validating your brand strategy. PRC’s acclaimed Voices® tool provides unprecedented insight based on factors such as tone and inflection to give you a nuanced understanding of your audience's perceptions in your Consumer and Brand Studies. READ MORE
We are
Experts
Regardless of the community, the distribution of health among residents is never equal, nor is there always equal opportunity for all residents to achieve and maintain health.
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Reliable
Ready to take your CHNA beyond the page? PRC’s suite of analytic tools offer the simplicity you need to take action in your community and earn grant funding.
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Your Partner
Just as research is more than data, consulting is more than generic advice. We’re here to understand your unique community, culture, needs, and goals.
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Exceptional
Your dedicated project manager is happy to help with anything from starting a survey to applying for conference speaking positions.
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Consumer & Brand
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Employee Experience
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Patient Experience & Government Surveys
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
Physician Partnership Solutions
Not only does the PRC CHNA engage and give voice to hundreds of community residents, it also offers an innovative approach to getting broader.
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Latest Resources
Clarifying Common Misunderstandings in Research Te...
By understanding these terms, you can better navigate the complexities of research and make more informed decisions based on your findings.
Rate Your Experience: The Importance of Consumer P...
Understanding how your community feels is more than a commodity. It is a necessary practice to ensure your brand is as strong as it can be.
Dissecting the Patient-Consumer Quadrants
Explore how to bridge the gap between patient & consumer performance in a way that optimizes both for sustained organizational success.